Lydia Dupont Brand Proposal

Built to Scale. Built for Hustlers.
Preliminary Client Proposal – Subject to Vendor Confirmation

LYDIA Carryout – Complete Brand Investment Proposal

A premium storefront signage upgrade designed to increase street presence, strengthen customer confidence, and create 24/7 visibility. Installation is included in the signage investment options below.

Prepared by: Aija Sills-Coates • 202-422-1632 • www.hustlebuilthq.com

Visual Impact – Daytime Presence

Matte black cabinet with crisp, high-contrast channel letters for strong street visibility.
DAY

Nighttime Impact – Illuminated Visibility

Lighting ensures your storefront stays visible when competitors fade into darkness.
NIGHT
"Illuminated signage works 24/7 as a silent salesperson, turning attention into foot traffic."

Signage Investment Options

Option Investment
Option 1 – Core Identity Installation
Illuminated white LYDIA channel letters
Professional installation included
 $2,895
Option 2 – Dimensional Logo Upgrade ★ RECOMMENDED
Includes Option 1 plus:
  • 17" ½" white PVC profile silhouette
Professional installation included
 $3,195
Option 3 – Vinyl Logo Upgrade
Includes Option 1 plus:
  • White cast vinyl profile logo
Professional installation included
 $3,095
Window Category Strip (Optional Add-On) $295
White top strip lettering (Sandwich • Coffee • Jerk Chicken • Ice Cream)
Exterior visibility attracts customers. Interior presentation and digital access convert them. Our Brand Activation System ensures your new signage is supported by professional staff presentation, cohesive interior branding, and a mobile-friendly customer touchpoint.

Brand Activation System

Designed to Launch the Store Properly

Once exterior signage is upgraded, we recommend aligning interior branding and digital presence to maximize impact and customer retention.

Launch Cohesion Package
$1,695

Includes:

  • 20 Branded Staff T-Shirts
  • 10 Branded Aprons
  • 24" x 36" Interior Branded Wall Panel
  • Frosted Window Band with Profile Logo
  • Custom One-Page Landing Strip Website
– Mobile optimized
– Menu highlights
– Location & hours
– Online ordering link
– QR code for counter or window use
Purpose: • Professional team presentation
• Strong interior photo backdrop
• Elevated storefront finish
• Digital conversion funnel
This ensures your signage investment carries through the full customer experience.
Full Brand Rollout Package
$2,750

Includes everything in Launch Cohesion plus:

  • 40 Branded Staff T-Shirts
  • 15 Branded Aprons
  • 36" x 48" Feature Interior Panel
  • Expanded Window Graphic Set
  • Expanded Landing Page with catering inquiry form
Purpose: • Strong launch presence
• Elevated professionalism
• Increased digital engagement
• Stronger brand consistency

Permitting & Compliance

Municipal Compliance Service (Optional)

Exterior signage requires municipal approval before installation. Clients may handle permitting independently or authorize HustleBuilt to manage the process end-to-end.

$650
  • Permit application preparation & submission
  • Municipal follow-up and compliance documentation
  • Inspection scheduling coordination (as required)
  • Note: City permit fees are billed separately at cost

If permitting is not authorized through HustleBuilt, installation will be scheduled only after the client provides proof of approved permits.

Return on Visibility

Revenue Impact Calculator

Illuminated signage works 24/7 as a silent salesperson—capturing attention and converting foot traffic when others disappear at night.

2 additional orders/day × $25
$50
Estimated monthly impact
$1,500
Estimated annual impact
$18,000
Estimated payback period
~76 Days

Project Timeline

Estimated Duration: 4–6 Weeks

Timeline may vary based on vendor lead time, engineering requirements, and permit processing.

Week Milestone
Week 1 Proposal Approved & Deposit Received
Week 2-3 Permits Filed (upon compliance authorization or client proof of permit)
Week 4-5 Fabrication & Production
Week 6 Installation & Activation

Payment Terms & Approval

Payment Terms

  • 60% deposit due at approval (initiates design & scheduling)
  • 30% due once fabrication begins (production checkpoint)
  • 10% due prior to installation (final activation)
Permitting Note: Installation cannot be scheduled until permits are approved. If permitting is not authorized through HustleBuilt, client must provide proof of permit approval prior to installation scheduling.

Client Approval

Option 1 – Core Identity ($2,895)
Option 2 – Dimensional Logo ($3,195)
Option 3 – Vinyl Logo ($3,095)
Yes (+$295)

Client Approval

By signing below, the client approves the scope, pricing, and timeline outlined in this proposal.

Client Name
Authorized Signature
Date

Secure Payment

To begin production, please submit the required deposit using the secure payment link below.

Submit Deposit Payment